Privacy Policy
Last updated: 21 June 2026
This Privacy Policy explains how moo.coffee ("we", "us", "our") collects, uses, and protects your information when you visit our website. We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and the Privacy and Electronic Communications Regulations (PECR).
1. Who we are
moo.coffee is operated as an affiliate recommendation website serving users in the United Kingdom and Ireland. We do not sell products directly — we provide recommendations and link to third-party retailers.
2. Information we collect
2.1 Information you provide
Our Coffee Quiz does not require you to create an account, log in, or provide any personal data. Quiz answers are processed locally in your browser and are not sent to or stored on our servers.
2.2 Information collected automatically
- Usage data: Pages visited, time on page, referral source, browser type, and device type (if analytics is enabled).
- Cookie data: Cookies and similar technologies set by us or our third-party partners. See our Cookie Policy for details.
2.3 Information from third parties
When you click an affiliate link (including Amazon Associates links), the third-party merchant may collect information about you. We do not control how these third parties use your data — please review their privacy policies.
3. How we use your information
- To provide and improve our coffee recommendations and website functionality.
- To understand how visitors use our site (aggregate, anonymised analytics).
- To comply with our legal obligations as an affiliate partner.
- To display relevant content and, where applicable, relevant advertising from our partners.
4. Amazon Associates
As a participant in the Amazon EU Associates Programme (covering both amazon.co.uk and amazon.ie), we may earn commissions from qualifying purchases. When you click Amazon affiliate links, Amazon may set cookies on your device to track your browsing activity for the purpose of attribution. This data is governed by Amazon UK's Privacy Notice and Amazon Ireland's Privacy Notice.
5. Legal basis for processing (UK GDPR / EU GDPR)
We process personal data only on the following legal bases:
- Consent (Article 6(1)(a)): For cookies and analytics — you consent when you accept our cookie banner or interact with our site as described in our Cookie Policy.
- Legitimate interests (Article 6(1)(f)): For basic website operation and security.
6. Your rights
Under UK GDPR and EU GDPR, you have the right to:
- Be informed about how we use your data (this policy).
- Access the personal data we hold about you.
- Rectify inaccurate data.
- Erasure ("right to be forgotten").
- Restrict or object to processing.
- Data portability.
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO) in the UK at ico.org.uk or the Data Protection Commission (DPC) in Ireland at dataprotection.ie.
To exercise any of these rights, contact us using the details in Section 8 below.
7. Data retention
We do not maintain user accounts or long-term personal data profiles. Analytics data is retained in aggregate form only and is not attributable to identified individuals beyond the duration of a cookie session.
8. Contact us
If you have questions about this Privacy Policy or your data, please contact us at: [email protected]
9. Changes to this policy
We may update this Privacy Policy from time to time. The date above shows when it was last updated. We encourage you to review this page periodically.